Sunday, December 30, 2012

Ultrabook vendors concerned about revision of MacBook Air in 2013


Apple has issued requests for quotations (RFQ) to Taiwan-based supply chain makers for the revision of several notebook models including MacBook Pro and MacBook Air series in June 2013, causing ultrabook vendors to be concerned, according to supply chain makers.
 
The sources pointed out that the MacBook Air for 2013 will feature a new processor platform, but its industrial design will not see any major changes.
 
The sources noted that pressure on ultrabook vendors mainly comes from the Air's price since Apple is likely to reduce the prices for its existing MacBook Airs before the launch of the new models which could take away demand for ultrabooks.
 
The sources estimated that MacBook series total shipments in 2013 will reach 17 million units, but sales may not reach a similar level. Apple sold 12.88 million MacBook products in 2011 and 9.78 million units in the first three quarters of 2012.

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